Blog & Stand Stories
Stand-focused insights, every week.
FARFALLA keeps a pulse on exhibition innovation. Browse research, playbooks, and design notes that help you build stands that attract, explain, and convert.
Mastering the Maze: A Guide to DWTC Logistics
Navigating the logistics of the Dubai World Trade Centre can be complex. This guide breaks down everything from freight handling to on-site storage, ensuring a smooth setup for your next event.
Read the articleLatest Stand Insights
Fresh articles for exhibition teams
Every post delivers practical tactics, from storytelling to sustainability, to keep your stand builds industry-leading.
Exhibition Design Trends to Watch in 2026
Stay ahead of the curve with our forecast of the top exhibition design trends for 2026. From sustainable materials to interactive tech, discover what will captivate audiences next year.
Beyond Booth Views: Measuring the True ROI of Your Exhibition Stand
Are you just counting footfall? It's time to level up your metrics. Learn how to measure the real return on investment of your exhibition presence, from lead quality to brand impact.
Stand Storytelling: From Concept to Walkthrough
Your stand is the stage for your brand. Discover how to choreograph attention from first glance through every interaction inside the booth.
Sustainable Choices Without Compromising Impact
Sustainability has been reimagined as a premium feature. Learn how to combine recycled surfaces with dramatic lighting for a superlative stand.
AI & Stand Strategy
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